LinkedIn Network feed test: US, UK, India, Australia
LinkedIn is testing a Network feed in the US, India, UK and Australia. What it shows, what is unknown, and a calm plan for consultants and founders.
What is the LinkedIn Network feed? It is a test feed that brings together posts from your connections and the people you follow. LinkedIn says the test is rolling out in select markets, starting with the US, India, the UK and Australia.
If you are a founder, coach or consultant, you do not need to change your plan this week. Below is what LinkedIn has said, what it has not, and what we would do with the next 30 days.
What is LinkedIn's Network feed, and where is it being tested?
In its announcement of 15 October 2026, LinkedIn describes "a dedicated Network feed that brings posts from your connections and people you follow". It says the test is "rolling out in select markets, starting with the U.S., India, U.K., and Australia".
The Times of India reported the news the next day and adds that LinkedIn has not shared a timeline for a wider rollout. One small point: a question-and-answer section in LinkedIn's own post names only the US, India and Australia. The main text names all four. We would treat the UK as likely but check your own app.
So a US agency owner, a London consultant, a founder in Bengaluru and a coach in Sydney may see it. A firm in Dubai or Frankfurt probably does not yet.
What does the Network feed show?
By LinkedIn's wording, it shows two groups of people:
- people you are connected to;
- people you follow.
The Times of India points out the catch. Because followed accounts are included, the feed is not limited to people you have met. Follow a few creators and they sit next to your former colleagues.
LinkedIn says the aim is to make it "easier to keep up with the people you know and trust". It places the test inside a wider push on relationships after you connect, with private profile notes for Premium members and digital business cards.
Is this the same as the Network tab from September?
It looks closely related. On 18 September 2026, LinkedIn's product chief announced a test of a Network tab for people you "explicitly connected or followed", as Social Media Today reported. The October announcement names the markets and calls it a Network feed.
We have not seen LinkedIn say that the two are one project, so we will not claim it. For the September story and the For You tab, see our earlier article on the Network tab and For You tab.
Social Media Today also notes that LinkedIn's earlier alternative feed tests, from last year and from June 2026, have not had a wider launch. A test is not a promise.
Will a Network feed change how consultants get seen?
Possibly, but nobody outside LinkedIn knows yet. Our reading is this.
If many people spend time in a feed made of connections and follows, then the people who already follow you become your most reliable audience. A post you write reaches them there more directly.
That has a plain consequence for a small business owner. A feed of known people rewards being known. It does not help the stranger who has never heard of you. And your next client is often exactly that stranger.
Do comments on other people's posts still reach new readers?
LinkedIn has not said how comments behave in the Network feed, so we cannot say. What we can describe is how comments work today.
A comment on someone's post is shown to the readers of that post. Many are not in your network. They are the author's audience, and often your buyers. If you want help choosing which posts, see our buyer-first method for choosing posts.
Here is what we see in our own data. From August to September 2026, 914 comments drafted in Mastreach and then posted earned 177,931 impressions, about 195 per comment. Impressions are not unique people, since repeat views and your own views count. We also have no before-and-after comparison for these accounts, so this shows reach, not proof of cause.
Authors can now also pin a helpful comment, so a specific comment can stay visible. More on that in our guide to LinkedIn pinned comments.
What should a consultant do this month?
Do not rebuild anything around a test. Four small steps are enough.
- Make your headline clear. A stranger should understand who you help in one read.
- Ask your best contacts to follow you. Clients and colleagues who already trust you are the people a Network feed would show your posts to.
- Keep commenting where your buyers read. Three to five specific comments a week. A US consultant might pick posts by a CFO community leader. A Dubai firm might follow property investors. The method is the same.
- Look at the numbers after a month. LinkedIn shows impressions one comment at a time. Write down which comments and authors brought the most.
What has LinkedIn not told us yet?
Quite a lot. LinkedIn has not published how many people are in the test, how long it will run, how posts are ordered inside the feed, or whether it will reach everyone. Anyone who gives you exact rules is guessing. We say "our reading" when we go beyond LinkedIn's words.
Where Mastreach fits
If the Network feed grows, followers matter more. But followers come from strangers who first saw your thinking somewhere else, and that is usually a comment on a post their group reads. Mastreach helps with that part:
- It shows posts in your subject that your buyers are reading.
- It drafts a comment in your own voice from an angle you pick. You edit and post it yourself.
- It records the impressions LinkedIn shows under each comment and adds them up by week.
Nothing is ever posted, commented or messaged for you.
You can try it free for 5 days. A card is required, and nothing is charged during the trial.
FAQ
Is the LinkedIn Network feed available in my country?
LinkedIn says the test is in select markets, starting with the US, India, the UK and Australia. It has not published a list beyond that or a date for others. Check your own app, and do not assume you will get it soon.
Does the Network feed only show people I know?
Not strictly. LinkedIn says it shows posts from your connections and people you follow. Since you can follow people you have never met, the feed can include strangers you chose to follow.
Should I post more because of the Network feed?
No evidence supports that yet. LinkedIn has not said how posts are ordered in the feed. A steady, clear routine and good comments under your buyers' posts is a safer plan than a sudden change.
Do I need Premium to see the Network feed?
LinkedIn has not said so. The announcement ties Premium only to other features, such as private profile notes and Advice Sessions.
Sources
See what your own comments are reaching.
Mastreach finds the LinkedIn posts your buyers are reading, drafts a comment in your voice, and counts the impressions LinkedIn never adds up for you. You post every comment yourself.
- 914 comments drafted with Mastreach and posted by their owners
- 177,931 LinkedIn impressions on those comments, August to September 2026
